Lisette and Eddie might be one of the nicest couples we have ever had the privilege of working with. Their love for each other and their families really stood out to us. It is such an honor to be a part of such an important day and we were thankful to capture this one.
Well I am thrilled to announce that this week we finally launched our new site and rolled out a new reel. Have a look.
While I couldn’t be more excited about what Caravan is doing. I think the thing I am most excited about is community. Caravan was founded on the idea that the sum is greater than the individual parts. And for us- this site and reel is that concept coming to fruition.
We cannot begin to express our gratitude for the friends who have helped us create great work and the clients who have given us a chance to collaborate. We are really excited about where things are headed and we know we couldn’t do it alone.
Passion Projects — this is something we’ve been talking about a lot lately, here at Caravan. While it always sounds fun and exciting, it hasn’t made sense. ”We have mouths to feed, bills to pay,” we tell ourselves. “Who has time for that!?”
Insert: The birth of my son, Charlie
Naturally, as a filmmaking husband and now father, I was going to film and edit a video for the birth of my first child (still working on the video for child #2… sorry Lily!). It was non-negotiable, this is my child and I wanted to remember this day forever! It didn’t matter that I was getting little to no sleep. It didn’t matter that we were swimming in debt with those darned medical bills! This was something extremely personal to me and I had to share it with my closest friends and family (seriously Lily, we love you just as much… I’ll make a video for your 2nd birthday, how about that?).
While I always try to be creative in what I shoot and edit, I never anticipated a video as simple as this becoming what it became. Intended only for friends and family, I was surprised by how many inquiries I was getting from agencies and directors to license this footage for promotional use. Dozens of views went to hundreds and thousands of views quite unexpectedly. To this day, I consider this piece one of my most “successful” pieces. Both Colgate and Wells Fargo are currently airing National and International commercials utilizing some of the footage I captured those few moments, on October 20th 2010.
So while I have [increasing] mouths to feed and bills to pay, my understanding of how to make a living and grow a business is changing. It makes sense to take that gig, because it pays your day rate and we all can use the money. But I’ve learned that saying “yes” to something is unilaterally saying “no” to something else. My list of passion projects is vast, and growing everyday. And to be fair, not everyone of those ideas is a good one… but I find it ironic that 100% of the time I do a project of passion, I don’t regret it. In fact, quite the opposite.
So starting today, I’m re-prioritizing. The proof is in the pudding. Passion projects are worth the time and energy. And while not all of them may pay for my son’s college tuition like this one did (jokes, ya’ll — sorta), there’s still great benefit in doing them.
We were approached by Comporium to create a spot that would highlight their ReadyHome, Home Automation, system. We wanted to showcase the Automation, Security and Energy Management features without making the spot feel too informational. We decided to focus more on the experience of using the product rather than how everything works.
We shot on the Blackmagic Cinema Camera with Canon L series lenses and the Tokina 11-16. Beside form factor and infinity focus issues with the 11-16, the experience with this camera was great.
It was our pleasure to film Anna and Alex’s beautiful wedding in Raleigh, NC late last year. We love their handwritten notes, beautiful outdoor ceremony & Anna’s dog which was in the wedding! We also loved getting to work alongside Oh Darling Photography- their work is great. So…..happy Friday- we hope you enjoy this film.